Adidas: CRAZY LIGHT / CRAZY EXPLOSIVE

adidas_sl_frame10c.jpg
 
 

Studio: We are Royale

Creative Director: Brien Holman and Andy Lyon

Role: Designer | Production frames

Adidas Crazy Light and Crazy Explosive's visuals are contingent upon the style of play for each featured player. Harden's swiftness and speed is best represented with diagonal slit scans slicing through imagery while Wiggins' explosive play is best shown with emanating radial shapes.

 

 

ADIdas CRAZY LIGHT: JAMES HARDEN

adidas_sl_frame05.jpg
 

ADIDAS CRAZY explosive: ANdrew wiggins